Bringing the industry together.
Midwich Group returned to ISE 2026 with a strong and engaging presence, reinforcing its position at the heart of the global AV industry and demonstrating how the Group continues to take technology further for vendors, partners and customers worldwide.
As the world’s leading event for professional AV and systems integration, ISE once again provided a powerful platform for Midwich Group to connect with the market. Colleagues from across the Group’s global network were available throughout the show, strengthening relationships with partners and peers.
A standout feature of the Midwich Group presence at ISE 2026 was #AVonAIR, hosted from the Group stand, demonstrating their specialist expertise in the media and entertainment market. Across the show, #AVonAIR brought people together through a programme of podcasts, talks and discussions involving a wide range of industry voices and topics. These sessions created an open and engaging space for conversation, insight sharing and debate, reflecting Midwich Group’s role in connecting the market and acting as the heart of the AV community.
The stand also showcased the breadth of the Group’s offering and ambition. Midwich Ignite, the Group’s investment arm, was present throughout the event, highlighting opportunities for technology partners looking to scale, innovate and accelerate their growth. Through Ignite, Midwich Group continues to champion new ideas and emerging businesses, underlining its commitment to enabling tomorrow and supporting innovation across the industry.
Technology innovation was further brought to life with the return of the Pixel IQ‑led LED configurator, once again on show at ISE. The configurator demonstrated how complex LED solutions can be visualised and specified with confidence, helping partners and customers move from concept to reality more efficiently. This focus on practical tools and expertise reflects how Midwich Group continues to add value with everything it does, supporting customers beyond distribution alone.
Across the event, the team were involved in conversations and panels covering a wide range of industry topics and sharing their expertise. The groups involvement in these discussions highlights their knowledge breadth and strength of Midwich Group’s global network of local experts, enabling vendors to reach a broad and diverse customer base while benefiting from deep regional knowledge and trusted relationships.
“ISE is a key moment in the industry calendar, and it’s where the power of our people and partnerships really comes to life,” said Karen Horsup, Head of Group Marketing. “From #AVonAIR and the involvement of everyone on the stand, it clearly reflects the team's passion for the industry and engagement in bringing people together.”
As the AV industry continues to evolve, Midwich Group remains focused on championing innovation and the next generation while supporting its partners and investing in the tools, services and relationships that help the market move forward. ISE 2026 was a powerful reminder that while technology continues to advance at pace, it is the connections created around it that truly drive progress.
