Our strategy

Our mission.

At the heart of our strategy is bringing together specialist technology businesses and using the Midwich Group network to help them scale - maximising the value we add to manufacturers and customers.

We are ambitious and have a clear goal to take technology further, with organic growth matched by our progressive global M&A strategy.

Scale.

• Our positioning, breadth of coverage and offering allows us to diversify both manufacturer relationships and end-user segments, from live events and experiences, to healthcare and the education sector.
• Our decentralised businesses benefit from the resources, opportunities and expertise of a global network focused on a specialist sector. Shared knowledge helps our colleagues, customers and suppliers grow.
• Scale drives our M&A: from attracting target companies, to developing in-house acquisition capabilities, integration and support, and ensuring we have the financial firepower to continue growing.

Geographical coverage.

• The global market for audiovisual technologies is worth an estimated $325bn and is forecast to grow at 5.6% CAGR to 2029 (AVIXA).
• As one of the world’s leading specialist technology distributors, we’ve a presence in almost all major geographic markets, driven by our progressive M&A strategy.
• We can provide manufacturers and customers consistent support across the globe to help solve their most challenging problems.

Specialisation.

• Our businesses are trusted expert partners with long-standing  relationships with both manufacturers and customers.
• We focus our growth on technology solutions which are complex, interconnected and require deep expertise to sell.
• Our range of value-add services including distribution, specialist product training, multi technology demo and experience centres, complex system design support, repairs and servicing, enables us and our partners to grow their business.
• We’ve the ability to roll out existing relationships into new technology areas and geographical markets, expanding our product and solution offering.