Midwich Group expands agreement with AVer

Midwich Group, a specialist audio visual (AV) distributor to the trade market with operations across the UK and Ireland, EMEA, Asia Pacific and North America, is pleased to announce an extension to their distribution agreement with AVer, a leading developer and manufacturer of education technology and visual collaboration solutions.

AVer’s collaboration solutions are the choice of hundreds of thousands of rooms across the world spanning every major conferencing solution. Their robust camera and room solutions for meeting spaces have earned them accreditation as an approved partner of Zoom, and their camera is the preferred choice in many Zoom Room integration-ready packages.

AVer’s video collaboration solutions are also Microsoft Teams and Google Meet certified.  

The full range of AVer’s Video Conferencing (VC) and Professional AV products is available to Midwich Group channel partners in the UK & Ireland starting today (March 9, 2021), with a phased rollout across additional geographical regions, in the coming months. This agreement expands on the existing partnership in North America through Starin Marketing, inc. (acquired by Midwich Group in 2020) and strengthens Midwich’s Unified Communications and Collaboration (UC&C) offering.

Stuart Mizon, Commercial Director, Midwich Group, comments:

“We are delighted to expand our distribution agreement with AVer, which is an exciting addition to the Group’s leading UC&C solutions.

AVer’s Video Conferencing and Professional AV portfolio has a solution to suit any vertical and every environment. Their impressive “plug and play” set up across a simplified range makes for easy installation and painless management of devices for our channel partners. Many of their products come with an impressive 5-year warranty, providing added peace of mind.

We look forward to working with AVer’s vastly experienced teams across the Midwich Group.”

Joe Smith, UK & I Channel Manager, AVer, comments:

“To be working with a global leader in Midwich is a fantastic opportunity for AVer, their route to market goes hand in hand with where we are as a company and for the continued growth we anticipate. Our award-winning Video Conferencing solutions that are certified with Zoom and MS Teams, alongside our passion for what we add to the industry makes this a very exciting prospect”. 

Chris Godsalve, Channel Sales Manager for UK & Ireland, AVer, comments:

“Having worked with Midwich previously, this partnership presents a fantastic opportunity for AVer on a global level. With Midwich being recognised as a leading value-added distributor of Pro AV solutions. This ties in nicely with our global partner strategy in delivery innovative and award-winning Video Conferencing & Pro AV solutions that allow people to connect better, stream better & learn better.

The pandemic has created an urgency for organisations to move fast and deliver solutions that can enable communication/collaboration and solve the needs to capture, record and stream content for audiences on a local and global scale and with both parties collective passion and mission being to deliver a quality experience to our channel partners this makes the partnership a very exciting opportunity for us both.”

Enquiries may be directed to the Midwich Group’s global UC team in the relevant region –