The Farm joins forces with Starin Marketing

In a strategic move, The Farm joins forces with Midwich Group’s U.S. operations, Starin Marketing, to expand its geographic presence and specialist services.

ROSEVILLE, Calif., Jan. 22, 2024 – Midwich Group, a global audiovisual (AV) distributor, announces today the acquisition of The Farm, a west coast manufacturers’ representative and technical services provider. Based in Silicon Valley, The Farm will join forces with the Group’s U.S. operation, Starin Marketing, to expand its geographical footprint and enhance its current levels of customer and manufacturer support.

John Hood, CEO and President, The Farm AV (pictured centre) comments:

“Increased opportunity and better support aren’t all our customers and manufacturer partners will gain,” says CEO and President of The Farm, John Hood. “Backed by the resources of Midwich, we’ll finally be able to invest in building and deepening our services – starting with our current partners Q-SYS and Visionary Solutions. Serving the finest AV manufacturers and technology providers is in our DNA. We’ve built a team of experts, no generalists. Instead of turning down work because of resource shortages, we’ll be able to expand to meet demand.” 

“More good news: None of this comes at the cost of losing who we are,” continues Hood. “The Farm’s DNA – including our character, attitude and unique perspective – remain. Neither I nor any other Farm team members are going anywhere. Your same account manager, customer service expert and programmer will all still be here for you – plus the power of an international distribution market leader. We’ll only grow.” 

Bobby Swartz, CEO, Starin Marketing (pictured left) comments:

Asked why he wanted The Farm to join the Midwich Group and Starin, Starin’s CEO, Bobby Swartz says, “For Starin partners, this reaffirms our promise and direction to continue to build a high-value and service-focused organization. Specialization in specific services and technologies allows us to bring an ease of business to our customers and vendor partners, and we continue to drive forward with the addition of the great people at The Farm.”

Tom Sumner, Cheif Strategy Officer and North American CEO, Midwich Group (pictured right) comments:

“We are delighted to welcome John and his team to the Midwich Group,” adds Thomas Sumner, Chief Strategy Officer and North American CEO. “John has built a highly skilled team with a real customer focus. His decision to join us builds on our strategy of focusing on specialism. We look forward to John and team evolving their partnership with Starin, further strengthening the support we can provide our customers across the U.S.”


Enquiries may be directed to the Midwich Group’s team in the relevant regions;

The Farm AV

Kelly Perkins – Marketing Director

Starin Marketing

Brendan Crise –   Vice President of Marketing and Special Projects                              

Midwich Group

Kerry Doy –  PR and Communications Manager

Karen Horsup –  Head of Group Marketing