Facilitating virtual production during the pandemic

Hybrid working is set to become the new normal for most of the corporate and public sector. According to a survey conducted by the British Chambers of Commerce, 66% of businesses will continue to offer some remote working.

However, ‘make do’ technology solutions that we experienced at the beginning of the pandemic will no longer be tolerated. A recent report by AVIXA found that the conferencing and collaboration technology market has grown to $43.5 billion in 2021 with a 2.8% CAGR. Conference cameras in the corporate sector have seen the greatest growth.

Considering this growth, the Midwich Group has been focusing on growing our UC&C solution offering – adding Bose, Jabra, Lenovo and Neat to our list of world-leading partnered brands. These brands we have selected to enter the hybrid age are trusted partners and innovators, offering unique room system solutions that allow us to match user requirements rather than a ‘one experience fits all’ approach.

Some end users still feel overwhelmed by the vast choice of brands and products in the UC&C and AV space, and some are still early adopters of video conferencing. Offering heritage names in the commercial and consumer space such as Bose and Lenovo, with years of recognition and high-quality assurance can bring peace of mind.

“Remote working will continue to be a reality for many employees, but physical in-person meeting rooms still have an important role. When working with teams, it has become increasingly important to deploy collaboration solutions that seamlessly connect flexible workers and teams together, enhancing productivity. Lenovo’s Smart Collaboration Devices for Zoom Rooms delivers an integrated, connected experience, and we are delighted to add these products to our formidable line-up of UC&C solutions across the UK&I.” Ross Floyd, Divisional Director, Midwich Ltd.

“Here at Bose Professional, we are very happy to announce this partnership with Midwich in the UK & Ireland. We required a value-added distributor to support our direct distribution network and we found in Midwich UK all the necessary characteristics to create a professional and successful collaboration for our future, and we believe that this new relationship will open and support the wider diverse market. Midwich UK is undoubtedly able to offer high-quality services and products throughout the United Kingdom & Ireland for both existing and new Bose Professional customers. Looking ahead, we look forward to working with the Midwich team to continue to deliver the very best Bose customer solutions.” David Farrelly, UK & IRL Manager, BOSE Professional.

Check out Jenny Hicks, Head of Technology at Midwich Group, revealing future AV trends at Innovation House

Hybrid working and the ‘work from anywhere’ concept is not restricted by country and businesses are looking to create a uniform experience across the world. Midwich group are focused on providing a portfolio of key brands as part of our global reach, offering end-user customers via key reseller partners consistency in their solutions. This was the strategic reasoning behind launching LG with NMK, the middle east reach of the Midwich Group, we can supply LG technology across the globe.

Zoom and Microsoft Teams have been widely adopted platforms for hosting videos meetings. Brands such as Neat that are certified in these platforms assures users that the platforms and their hardware investments will grow simultaneously – keeping them ahead of the curve.

“We are delighted to have signed a strategic distribution agreement with Neat, in line with the Group’s ongoing focus on delivering UC&C solutions for our channel partners. We share in Neat’s passion for delivering exceptional experiences to our customers with cutting-edge technology and solutions. Their unique devices offer rich video collaboration capabilities and will be a great addition to our global Unified Communications and Collaboration (UC&C) portfolio. We look forward to working with Neat to deliver their solutions to our customer base across the chosen regions.” Stuart Mizon, Commercial Director, Midwich Group.

Midwich Group customers get more than just a portfolio of products. The Group’s 900+ strong team who operate out of 26 offices are dedicated to continually enhancing our technical expertise, building extensive product knowledge, and delivering strong customer service.

“We are delighted to partner with Midwich Ltd. and to have chosen them as a specialist AV distributor for Jabra in the UK & Ireland. Midwich’s industry expertise will bring the outstanding level of service and commitment that’s required to support our partners and drive our business forwards in the AV channel. Jabra PanaCast intelligent devices create the optimal collaboration experience for flexible hybrid workers, maximising productivity. We look forward to working with Midwich to enable even more businesses and organisations to experience audio and video like never before.”  Nigel Dunn, Managing Director, EMEA North at Jabra.

We’re proud of our long-standing relationships with over 400 vendors worldwide.